Ok, rather than “NO EXCUSES”, I should use the title “DO WHAT NEEDS TO BE DONE FOR RESULTS!”
When I say, “no excuses”, the first thing that you think of are excuses… so let’s focus on what we want, which is RESULTS…
Along the journey to getting results, there are many obstacles. Usually, the better the results we want, the more obstacles that will present themselves on the way there… and unfortunately, our instincts tend to guide us away from our desired goals by allowing these obstacles to derail us. How do these obstacles usually derail us? They usually come in the form of “excuses”.
99.9% of the population uses excuses on a daily basis – but most don’t think of them as excuses… they think of them as “reasons” they couldn’t accomplish things. There is this misconception that the term “excuses” only apply when the excuses aren’t valid reasons… for example, if you are late to work and tell your boss the reason you didn’t come in time is because your dog was sick… people will consider that an “excuse”… but if you are late to work because someone stole your car, that wouldn’t be labeled an “excuse” but rather, “the reason I was late to work…” but the reality is that they are both one and the same – that is nothing but an excuse… you should have gotten a friend to pick you up or gotten a cab.
To paraphrase Dan Kennedy, the fact is that people prefer good excuses to good results any day of the week. That sounds crazy but its true – because to get good results, requires exceptional work. Most people have never gotten “good” results – rather just results. The truly “good” results are usually not achieved because along the way, the good excuses came around, which are preferred, and people who cling on to them.
For instance, Mr. Tulio Quintanilla and I have a video instructional series we started working on last month, and we had set a deadline of having it filmed and edited before the end of the year… well, Mr. Tulio had filmed the entire thing with our professional $3,500 camera and we were planning on capturing the video to the computer and editing it this week… but then a surprise disaster struck… the camera’s DV port (the port that connects the camera to the computer) got burned out… after talking to Canon’s tech support, it turns out it isn’t a big deal, it is easily replaceable… but it has to be MAILED to Canon in New Jersey… which means there would be ZERO chance of us finishing the editing by January 1!
See, we filmed the entire thing… we just haven’t captured the video to the computer for the editing… which would only take a day or two between Mr. Tulio and I… so basically, we did all the HARD work already, which was filming the instructional…
It is VERY tempting for us to say to each other, “You know what, we did the hard part, let’s go ahead and send the camera for repair and it should be back by January 10, then we can capture the video and have it all done by January 14, only missing our deadline by two weeks…”
Instead, Mr. Tulio told me, “Master Marcos, we NEED to get this done, where can we find another camera?! I don’t care what we got to do, we need to get this done!”
It was the proudest I have ever been of Mr. Tulio! Well, I did my end of the legwork and went on Craigslist and found another professional camera, a $2,000 camera, and I found it used for $600! It was a great deal that took me some hours to find and negotiate… then I had to drive to Jupiter to pick it up today. Our plan is that once we are done using the camera to capture the video, we’ll put it back up on ebay or craigslist and sell it for $800 – hopefully flipping it for a 33% profit :)
So now I got a replacement camera – but the tapes in our other camera won’t play on this one! The other camera was a HD camera of higher quality… although this new one is a professional camera, it isn’t of the same HD quality of our previous one… in other words, we are going to have to re-film the entire instructional series all over again.
Tomorrow, at 12PM, Mr. Tulio and I are set to re-shoot the entire instructional. We are giving ourselves all day Monday and Tuesday to do this… then on Wednesday and Thursday we are going to do all the editing and FINISH this project before the New Year – AS WE SAID WE WOULD.
I know we aren’t in the clear either, I’m sure there will be a few more hurdles in the way, but we are going to run over them and get to our goals! That is the point, NO EXCUSES – ALL RESULTS. Don’t let yourself get stopped by a “good reason”, rather do the extra work required to get the needed results. Prefer the results over the excuses!
Another recent example I’ve seen of this is with UFC fighter Tom Lawlor. Tom is from Jungle MMA in Orlando, Florida. He recently has stopped by FFA to train for a week or so in preparation for his upcoming UFC fight on January 11 versus Aaron Simpson.
The reason I bring up Tom is because this guy is ALL RESULTS kind of guy… this Christmas holiday, his partners in Orlando were celebrating with their families… so on Christmas Day, Tom drove down 4 hours to Miami to do a MMA sparring session with us… then the next day, woke up and did hill sprints with the team and drove back another four hours to Orlando and did an evening training session the same day! THAT IS NO EXCUSES!
Tom could have used the whole “Christmas” excuse (which a lot of my fighters did) and he could have used the whole “I just drove four hours” excuse… but he didn’t! Furthermore, on Saturday, he did the hill sprints in the morning, which are VICIOUS, and then drove four hours… he could have easily said to himself, “I’m tired from driving four hours yesterday and today… plus I already had a great workout in the morning… that is good enough, I should rest tonight…” BUT HE DIDN’T. That is why Tom is in the UFC and winning fights – and I’m confident that his hardwork will show on January 11.
Think about this as the New Year is coming up… 2010 is a new year and a new decade – time to get all those results you want! Stop looking for excuses – start looking at what needs to be done to get the results. As Nike said, “Just do it!”
–Master Marcos Avellan
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